rizonlab EL

Hotels & rentals

Hotel websites built for direct bookings.

Every booking that comes through your own website is one you do not pay commission on. We build fast, multilingual hotel and rental websites that guests trust, find on Google and book from.

Greek hotels depend on intermediaries more than most

According to the European Hotel Distribution Study 2026 by HOTREC and HES-SO Valais-Wallis, direct channels brought in 40.3% of room nights at Greek hotels in 2025, against a European average of 51.3%. In 2013 the Greek figure was 54.7%. Only 8.7% of room nights were booked in real time on the hotels' own websites.

Greek hoteliers have long objected to online travel agency commissions of 15–25%, charged on the full room rate. Every point of share you move back to your own website improves your margin.

You are now free to price your own website better

Since Booking.com was designated a gatekeeper under the EU Digital Markets Act, parity clauses are prohibited. Booking.com removed them for its European partners in late 2024. Hotels can now offer a better rate or better terms on their own website than on the platforms. That only helps if your website is fast, clear and easy to book from.

What we build

  • A site in your guests' languages. Greek and English as standard, plus German, Dutch or others where your guests come from, each with its own address so Google can show the right version.
  • A booking path that converts. Clear rooms, rates and availability, connected to the booking engine or channel manager you already use, with your direct-booking benefits shown where guests decide.
  • Speed on a phone. Optimised photos and lightweight pages, checked against Google's Core Web Vitals, because most travel research starts on a phone.
  • Visibility on Google. Hotel structured data, a well-kept Google Business Profile and help with Google's free booking links, so you show up where guests compare.
  • Trust and compliance. HTTPS, security headers, GDPR-friendly forms and analytics, and accessibility in line with the European Accessibility Act.
  • Measurement. We track enquiries and direct bookings, so you can see the commission you save.

Experience that carries over

Our founder has built and run more than fifteen online stores selling worldwide: product pages, checkout, payments, search and feeds. A hotel website has the same job as a good online store. It has to make the offer clear, earn trust quickly and make it easy to buy.

Common questions

Answers before you ask.

Do we have to change our booking engine?

No. In most cases we connect the website to the booking engine or channel manager you already use. If yours is slowing you down, we can advise on options.

Can you work on our existing website?

Yes. We can start with a speed, SEO and booking-flow review and fix what costs you the most bookings first.

Do you also build sites for villas and rooms to let?

Yes. Smaller properties benefit the most from a clear, fast website, because every direct booking makes a bigger difference to the season.

Can the website be ready before the season?

Yes, if we start early. Allow roughly two months for a new multilingual site, so it has time to be indexed before guests start planning.

Let's talk about your project.

Tell us where your website is today and what you want it to do. You get a clear reply with next steps within two working days.

Start a project [email protected]

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